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Out of the Ordinary Outback to attend ATE2018

Out of the Ordinary Outback to promote Outback tourism to the international market

After a successful presentation at the 2017 Australian Tourism Exchange, Out of the Ordinary Outback has announced that it will continue to promote outback tourism at the event this year.

At the Tourism Exchange, Out of the Ordinary Outback representatives will aim to strengthen new and existing relationships with inbound travel agencies located around the globe, including Switzerland, Asia, America and Germany.

While the outback tourism group will promote their own tourism offering, they also aim to promote tourism throughout the regions they operate in.

Out of the Ordinary Outback Marketing co-ordinator, Janine Gowenlock comments.

“Growth and decline in outback tourism affects all community members. This includes a direct impact on businesses working in hospitality, retail and event management – as well the tourism industry itself. Indirectly it can significantly impact the economy of a whole community. We recognise that a part of our role in promoting outback tourism, is to promote the many outback communities we work within.”

The tourism group has a growing portfolio of nine accommodation venues and tourism services. These include iconic White Cliffs Underground Motel, award-winning tour company Tri State Safaris and new $5 million Broken Hill Outback Resort.

About the Australian Tourism Exchange

In April 2018, Adelaide will be host to Australia’s largest annual event for building tourism opportunities – the Australian Tourism Exchange (ATE). The event will be held at the redeveloped Adelaide Convention Centre from April 15-19, 2018.

The event will attract more than 2,000 delegates from over 30 countries to meet and develop future tourism business for our country.

More than 550 Australian tourism businesses will showcase their products and services during the more than 50,000 business appointments held at the event.

As the host city, Adelaide can expect an immediate injection of around $10 million to the local economy during the event.

Longer term, the event helps to grow Australia’s $100 billion tourism industry through the relationships and future business facilitated at ATE.

Collectively, the 700 international travel wholesalers and retailers who attend ATE bring close to three million visitors to our country each year with an estimated pre-booked spend between $5.5 and $8.5 billion as well as their on-ground spend in Australia.

ATE is about showcasing the exceptional destinations and experiences offered by the diverse tourism businesses that can be found throughout the country, to encourage future bookings and travel to Australia.

The annual event has been run since 1979 and was last held in Adelaide in 2010. International tourism is worth about $1.1 billion a year to the South Australian economy. South Australian Tourism Minister Leon Bignell said the conference would also allow delegates to visit nearby premium food and wine regions such as Barossa Valley, Adelaide Hills, Kangaroo Island and Eyre Peninsula.

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